Our Marketing and E-Commerce teams attended the second day of the IGEXX 2026 Istanbul Global E-Export Summit. At the event, which brings together the global e-export ecosystem, we followed the industry’s transformation and new opportunities in international markets up close.
Throughout the day we joined sessions on the future of e-export, digital marketing, artificial intelligence, next-generation consumer behaviour, global marketplaces and government incentives. What we learned gave us fresh perspectives on our brands’ digital growth and e-export efforts.
The summit was also a valuable opportunity to strengthen collaboration between our marketing and e-commerce teams and to bring ideas from different areas of expertise together around shared goals.
After a productive IGEXX 2026 full of useful sessions and new connections, we are putting what we learned into practice and continuing to support our brands’ growth in global markets.
